The Inner Joiner

How should I calculate CPC for my SaaS business?

Found 12 March 2019

This formula from Jason Cohen which helps you calculate your maximum budget for CPC advertising is invaluable for SaaS businesses. If paid acquisition is part of your long term growth plan, this number can form an essential part of your pricing strategy. ↗

Discover the tools behind great software products
The Inner Joiner is a weekly newsletter about the tools and techniques behind great software products, delivered every Wednesday.