Boords’ most active customers are quiet people. Or quiet customers, at least. Our daily users seldom leave feedback. They’re just getting on with it.
Many of these quiet folks are working in one (slightly unexpected) industry. We direct none of our marketing or product efforts at their specific use case. Yet there they are. It’s surprising and exciting.
It’s interesting that our most important customers gradually changed without us noticing. This knowledge will help us shape the product, marketing, pricing - all sorts of things. I’m sure it’ll be slightly different again in 6 months. It's shown the value of checking who the quiet folks are.