Inner Joiner #41
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The tools and techniques behind great software products

Boords’ most active customers are quiet people. Or quiet customers, at least. Our daily users seldom leave feedback. They’re just getting on with it.

Many of these quiet folks are working in one (slightly unexpected) industry. We direct none of our marketing or product efforts at their specific use case. Yet there they are. It’s surprising and exciting.

It’s interesting that our most important customers gradually changed without us noticing. This knowledge will help us shape the product, marketing, pricing - all sorts of things. I’m sure it’ll be slightly different again in 6 months. It's shown the value of checking who the quiet folks are.

– James

THE LINES OF CODE THAT CHANGED EVERYTHING

Snippets of influential code from the 1950s to today. My personal favourite is from Ethan Zuckerman, creator of the JavaScript popup:

"I’ve got my tombstone all picked out"

TYPOGRAPHY IN TEN MINUTES

Continuing down last week's typographic worm-hole:

"If you learn and follow these five typography rules, you will be a better typographer than nearly every writer—and even most graphic designers."

CLIENT EMAILS ARE HARD

This tool provides a starting point for writing tricky client emails. Adjust for industry, budget, and other variables.

HOW TO MAKE A GREAT PUZZLE GAME

A short piece about the good, the bad, and the structure of making a great puzzle game.

ADVICE TO MY YOUNGER SELF

Clearbit founder Alex MacCaw's advice to his younger self, as delivered to a class at Berkeley.

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The Inner Joiner is published by James Chambers, who can be found IRL at 10-18 Vestry Street, London, N1 7RE.

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